Education is undergoing a quiet revolution. For decades, classrooms have followed a one-size-fits-all model: rigid timetables, uniform curricula, and standardised exams. But just as industries like entertainment, transportation, and software have evolved into on-demand, personalised services, education is following suit. The rise of Education as a Service (EaaS) reflects a growing demand for flexibility, relevance, and individual attention in how we learn.
Much like Netflix changed how we consume media or Uber how we move through cities, education platforms are rethinking how learning is delivered. Personalised, tech-enabled tutoring services are now meeting students where they are: at home, online, and on their own schedule.
Online tutoring platforms are at the forefront of this shift. By connecting students with tutors who tailor lessons to individual needs, they’re not just improving academic outcomes; they’re redefining what modern education can look like in a connected, global world.
Why Traditional Learning Models Are No Longer Enough
The traditional classroom was designed for efficiency, not personalisation. With fixed lesson plans, large student-to-teacher ratios, and standardised assessments, it often leaves little room for individual learning styles, pacing, or deeper exploration. While it may serve the system, it doesn’t always serve the student.
Today’s learners and their families expect more. They want flexibility in how and when they learn, real-time feedback to track progress, and the ability to revisit material until it clicks. A rigid system doesn’t accommodate the reality that every student absorbs information differently and at their own pace.
The COVID-19 pandemic exposed this gap like never before. As schools scrambled to shift online, students and educators alike discovered the potential and the limits of remote learning. What emerged was a new expectation: education should be adaptable, tech-enabled, and centred around the learner. This expectation has only grown, fuelling demand for solutions that personalise the learning journey far beyond what traditional classrooms offer.
The Role of Platforms
Online tutoring platforms are helping to redefine personalised education. Built on the principle that students learn best with tailored support, Edumentors connects learners with tutors from top UK universities who not only know the subject matter but understand the pressure of exams and academic life firsthand.
What sets online tutoring platform Edumentors apart is their ability to combine academic excellence with marketplace agility. Students are matched with mentors who specialise in the exact subjects and exam boards they’re studying, ensuring targeted and relevant guidance. Whether it’s GCSE Physics, A-Level Maths, or English Literature, the sessions are designed to meet each student’s unique needs.
From a business perspective, online tutoring platforms offer a powerful model: high-quality tutoring delivered entirely online, with pricing that remains accessible to a wide audience. With built-in review systems and session tracking, quality control is central. The platforms also give families the flexibility to choose tutors, schedule sessions, and scale support as needed, creating a dynamic service that reflects the best of Education-as-a-Service in action.
The Future of Education as a Service in Global Education
As Education-as-a-Service gains momentum, its potential to transform global learning systems becomes more evident. Countries with limited access to quality education now have the opportunity to connect with top-tier tutors and resources via online platforms. This democratisation of learning can close gaps between rural and urban areas and between low-income and high-income families.
Moreover, Education-as-a-Service can support lifelong learning in ways traditional schooling cannot. Whether it’s adults upskilling for a career change or young people supplementing school lessons, Education as a Service provides an affordable, scalable solution that evolves with individual needs.
With AI, data analytics, and adaptive learning technologies, the next generation of Education as a Service platforms could become even more responsive, delivering customised pathways for learners of all ages and backgrounds.
Why Investors Are Paying Attention to EdTech
The global EdTech sector is booming, and investors are taking notice. According to HolonIQ, education will become a $7.3 trillion industry by 2025. Online tutoring alone was valued at approximately $10.4 billion in 2024, with projections climbing to almost $23.7 billion by 2030, a robust compound annual growth rate (CAGR) of 14.5%.
Meanwhile, the global private tutoring market, including both in-person and online formats, was estimated at USD 91.65 billion in 2022 and expected to reach USD 154.8 billion by 2030. Particularly rapid growth is seen in AI-powered and STEM-focused offerings, driven by evolving learner needs and technological innovation.
So why is personalised, service‑based education so appealing to investors? For one, it’s highly scalable. Digital tutoring platforms can grow rapidly with relatively low overhead. They offer subscription models, predictable revenue, and strong user retention due to tailored experiences. With clear outcomes and engagement metrics, platforms are proving that education can be both impactful and investable.
What Personalised Learning Means for Lifelong Skills
One of the most valuable outcomes of personalised education isn’t just academic improvement; it’s skill-building that lasts a lifetime. When students get one-to-one support, they learn how to manage time effectively, set goals, and ask thoughtful questions. These soft skills are increasingly valued by employers across industries.
Unlike rigid classroom systems, personalised learning fosters curiosity. It encourages students to explore beyond the syllabus and take ownership of their development. This active learning mindset is essential in a world where roles and industries are constantly evolving.
Tutoring platforms don’t just help students “get through the test”; they help them build the tools to thrive in the long term. Whether learners pursue higher education, entrepreneurship, or vocational pathways, they’ll carry these foundational skills with them throughout their careers.
What This Means for the Future of Learning and Business
Personalised tutoring is no longer just about passing exams; it’s about preparing students to thrive in a world that values adaptability, critical thinking, and lifelong learning. One-to-one support builds more than just academic knowledge. It nurtures confidence, independence, and the problem-solving mindset essential for success in modern careers.
Education as a Service (EaaS) is more than a passing trend. It represents a deeper shift in how we view both learning and business. In the same way cloud computing redefined software delivery, EaaS is changing how knowledge is delivered, scaled, and monetised. It places learners at the center, treats education as a continuous, on-demand process, and connects users to highly personalised experiences, wherever they are.
Those investing in personalised education today aren’t just funding platforms. They’re helping shape the next generation of innovators, leaders, and change-makers. As technology continues to evolve, the businesses that understand and support the education space will be the ones driving both economic and social progress forward.
